In cooperation with our client Swiss International Air Lines (SWISS) we staged the Europe-wide project “SWISSED”. It has always been the case that although the Swiss haven’t invented much, they have refined a great deal with devotion and perfection. And that’s exactly what SWISS does as well. The airline does what the others do – just that little bit better. SWISS picks up on typical peculiarities in the important markets of Germany, the UK, Austria and Italy, and refines them in Swiss style. With entertaining videos we have made the small but crucial difference tangible – and captivates an audience of millions. With the combination of storydoing, branded content, and branded entertainment will place the brand far away from airports and planes.
All videos you can find on the microsite of the campaign.
achtung! wins W&V’s Client Award with RTL II and FOX
W&V magazine has once again presented a Client Award this year which it says is the first and only German creative prize that is exclusively awarded by advertisers for daring, exceptional and relevant campaigns – which is how the jury viewed our Facebook live game “Apocalypse Live” that kicked off the new season of THE WALKING DEAD.
Katrin, who was responsible for the project, was delighted to accept the award together with Kristina Wiesner (Vice President Marketing Creation & Advertising, RTL II) at the Gloria Filmpalast in Munich. Our chief strategist Max Ströbel proved to be a pretty good photographer too!
See the best Client Award photos and details of all the winners here.
ADC Festival: 12 Nails for the Elbphilharmonie and “Apocalypse Live”
achtung! wins two of the prestigious Nails at the German ADC Creative Festival. The jury recognized the Facebook live game “Apocalypse live” that kicked off the new season of THE WALKING DEAD on RTL II and FOX with two Bronze Nails in the categories of “Interactive Online Film” and “Social Media”.
The campaign for the Elbphilharmonie concert hall has amassed a total of 10 Nails. Working with Jung von Matt and on behalf of Hamburg Musik, Hamburg Marketing and the city’s cultural authority, our job was to raise the “Elphi’s” profile worldwide. To this end we have built a dedicated international network of more than ten agencies for the Elphi that we manage from Hamburg.
achtung! appears no fewer than 9 times on the shortlist at this year’s German Awards for Online Communication. Our social media team has been nominated as Team of the Year – as the only agency. Our “Apocalypse Live” project for FOX and RTL II numbers among the finalists in the “Influencer Communication” category. The “Malin versus Goliath” project is on the shortlist as an NGO campaign to prevent the proposed Fehmarn Belt Tunnel. We are also thrilled to have six nominations for our campaign to mark the opening of the Elbphilharmonie that we executed with our colleagues at Jung von Matt. Madness!
On June 8 we will have the opportunity to persuade the jury again, in person. We’re keeping our fingers crossing for our presenters – you can do it!
One of Nestlé Germany’s Top 20
It’s great to win a creative or efficiency award – but it’s something truly special to be recognized by a client. In the opinion of Nestlé Germany, achtung! is one of its Top 20 Suppliers 2017. The criteria: ability to innovate, service quality, sustainability, process security. We’re proud of that! In the Top 20 from a total of 11,000 Nestlé partners in Germany? Wow!