One of Nestlé Germany’s Top 20
It’s great to win a creative or efficiency award – but it’s something truly special to be recognized by a client. In the opinion of Nestlé Germany, achtung! is one of its Top 20 Suppliers 2017. The criteria: ability to innovate, service quality, sustainability, process security. We’re proud of that! In the Top 20 from a total of 11,000 Nestlé partners in Germany? Wow!
New York Festivals: 3 nominations for achtung!
We are delighted about being nominated for our work at the globally respected New York Festivals. achtung! is on the shortlist no fewer than 3 times. Our campaign “Apocalypse Live” for RTL II and FOX is one of the finalists in the category of “Activation & Engagement – Publications & Media”. The “Social Crime Shopping” project for our client eBay has also been nominated for its performance in the area of “Activation & Engagement” in the categories of “Events & Stunts” and “Social Media”.
Now we’re eagerly looking forward to the awards ceremony in New York on May 18.
Now we can celebrate! Our team is delighted about winning the new Coca-Cola and Fanta accounts.
Letter to my younger self
What would it be like to have the chance to write a letter to the past – to the people we were 20 years ago? What advice would be give ourselves? There would surely be some good advice – about career, relationships and, definitely, about finances as well.
For our client, the life insurer Stuttgarter Lebensversicherung, we asked four pensioners to write a letter to their younger selves as part of the “Initiative against Old-Age Poverty” campaign. The aim here was to make the real state of need among the elderly tangible to younger generations and to make the pitiless reality of old-age poverty visible. The result was four incredibly honest and personal contemporary documents about things that had been neglected, about growing up and, naturally, about making provisions for old age.
Details and all four of the current videos are available from WuV magazine.
On behalf of our client Acer Germany, we set ourselves the goal of repeatedly staging product presentations in a special way. This time we moved the press conference to the brand-new Jochen Schweizer Arena. Instead of a conference centre, Acer invited guests to a wind tunnel – the first ever in Munich. The journalists and bloggers were invited to test not only the new and light Predator Notebooks and convertibles, but also the stadium’s wind tunnel. Roll the film!
We’re enormously proud of our Jessica! Yesterday evening she received the International German PR Award for the “Germany’s First Sneakers Art Gallery” project, created for our client eBay. The jury awarded it in the category of “Presentation and Live Communication”: for true aficionados, sneakers are art. The idea: a pop-up gallery as a communication platform. eBay gets two high-calibre influencers on board as curators. They present sneakers as art for the first time, turning sneaker fans into art collectors.
Don’t try this at home!
Two men, two tyres, and non-stop adrenaline: we pulled off a stunt for eBay – figuratively and literally. To highlight its tyre campaign, eBay showed – on Facebook and other media – how impressive a tyre change can be. It wasn’t only the public who were won over; Werben & Verkaufen magazine gave it instant coverage too. Many thanks to our video team around Fritz Unruh.
achtung! defends its position among owner-run agencies
WuV has published its list of owner-run advertising agencies with the highest turnover in 2016. After placing well (4th place) in the PR Journals creative ranking this year, we were able to maintain our position at No. 16 in the turnover ranking.
See details of the WuV ranking here.
Election year 2017: MIRKO KAMINSKI appointed jury member again
Our CEO, Mirko Kaminski, has once again been chosen as a member of the jury for the prestigious PR Report Awards. This experienced juror (Cannes Festival, Eurobest, New York Festival, and others) will be in the company of PR professionals from many other agencies and German companies. For the first time, Mirko Kaminski will also be on the “Branded Content / PR” jury of the ADC awards this year, assessing work from all over Germany. During the ADC Festival in Hamburg in mid-May, he and his fellow jury members will be choosing the winners of the sought-after ADC Nails.
B2B expert René Weber moves to achtung!
A very warm welcome! We are delighted that we have persuaded René Weber to join us. The B2B communication expert is moving to achtung! as a Senior Account Manager. He has already been working with agencies for a number of years – initially with Fink & Fuchs, and then with Faktor 3 – where he was responsible for the communications of international technology companies in the area of digital marketing and advertising (e.g. Adobe Systems / Adobe Marketing Cloud). He has also acted as a consultant for well-known e-commerce and retail brands.
With achtung! René will be working with clients such as Trusted Shops and Wer liefert was?, and will also be driving the overall expansion of the B2B segment. His specific duties furthermore include helping new and existing B2B clients to break up their traditional silos and better weave B2B and B2C communication together. “Communication about specialist issues is often impeded by an outdated silo mentality. At achtung!, however, they no longer think in terms of disciplines but rather in terms of solutions and ideas. I like that.”
Swiss Premium Dairy Emmi commissions achtung!
The premium milk processor and dairy Emmi recently awarded its PR budget for communication in Germany. And we’re very happy to say that they have decided to work with achtung!. Our work with them focuses on the famous coffee brand Emmi CAFFÈ LATTE, the yoghurt range from ONKEN and the premium cheese brand Kaltbach. From now on, we will be supporting Emmi in all aspects of PR work, acting as consultants for strategic brand and product communication and bringing about creative cross-medial communication campaigns. And from now on there is only Emmi CAFFÉ LATTE!
ADAC-CONTENDER JIMDRIVE CHOOSES ACHTUNG!
The young automobile club JimDrive wants to revolutionize the established market of automobile clubs with slender structure and digital offerings for breakdown assistance and mobility services. Concerning communication, they now place their trust in achtung!. The team was able to convince during a short selection procedure. JimDrive founder Timo Weltner puts it in a nutshell: "achtung! thinks digitally, is an attacker agency and is disruptive. We do not only like that, that convinced us! "
achtung! takes over brand and product PR for JimDrive with immediate effect. The team around Account Director Tim-Oliver Struck is to position the fast-growing brand in the public and especially among drivers as a new, innovative player as well as create visibility.
CRAWINKEL. A REAL CHRISTMAS STORY
Several brands fulfilled Christmas wishes in December. But which brand has ever been able to turn a village into a tourist magnet in the pre-Christmas season? We are proud of the fact that we were able to give the small village of Crawinkel an influx of visitors, unique in it's history. With our customer eBay and a huge Christmas tree. Showtime!
WE EXTEND LOTTERY COMMITMENT
LOTTO Schleswig-Holstein assigned its advertising budget to achtung! after a pitch. The team headed by Management Supervisor Robert Hoyer was able to convince in the pitch with a solid strategy and a creation based on it. The range of services include the continued development of the brand, the optimization of the digital distribution channels and the bearing of responsibility for out-of-home campaigns, POS activities, direct marketing campaigns and online campaigns, as well as the social media presence – universally for all lottery and betting products.
Robert Hoyer: “On the one hand, Lotto is an absolute people’s product. However on the other hand, the communication is a challenge due to market regulation, advertising guidelines and federal structures. Under these conditions, we are excited to develop resounding communication concepts.” In addition to this new advertising budget, achtung! has been the responsible PR agency for WestLotto, the state-licensed lottery company in North Rhine-Westphalia since 2012.
achtung! has won the MINI Germany social media budget
We are the new social media agency alongside MINI Germany. Our task: the entire strategy as well as content management and responsibility for social media channels such as Facebook, Instagram and YouTube. This also includes supporting the German MINI dealers.
The team is, of course, very happy that it could convince in the pitch. Our agency set-up is ideal for the task because achtung! can assemble a team of different disciplines and diverse trades such as analysis, strategy, data expertise, production, real-time communication and community management.
More at HORIZONT.net.