WOW!: BEST AGENCY IN GERMANY, AUSTRIA, SWITZERLAND
achtung! has now been selected as the best agency of 2016 in Germany, Austria, and Switzerland by the high-level jury of SABRE Awards EMEA. The decisive factors for the jury were our "innovative power, creativity, and our growth in 2015.” The trophy was awarded during a gala with 500 guests in Berlin. We really didn’t expect this. Great! The award is hosted by the well-known international industry magazine "Holmes Report.”
FROM CONTENT, CHINOS, AND THE PLACE IN THE DISPLAY WINDOW
What does good content have to do with chinos? And why is so much of your good content not hanging in the display window? Romina explains in detail in her guest article for LEAD digital why we always think about content and SEO together from the beginning.
RANKING OF INTERNET AGENCIES: ACHTUNG! IN TOP 40
The beginning of the year is rankings season: after good showings in the revenue rankings published by PR Journal (8th place), as well as in HORIZONT’s rankings of owner-managed advertising agencies (16th place), ibusiness.de has now published the list of the largest internet agencies in 2016. At 38th place, we were already in the top 40 of over 200 agencies last year. Bits & Bytes for all!
You can find the full rankings list at ibusiness.de.
ADC FESTIVAL 2016: DOUBLE AWARD FOR “DR. INTERNET PRACTICE”
Last week, we were guests at the ADC Festival in Hamburg and once more awarded the coveted “Nail” award for Germany’s most creative work. We would like to congratulate all of the winners again and at the same time are also very pleased with our own two awards. Our client, Central Krankenversicherung, managed two entries on the shortlist with “Dr. Internet Practice.” We would like to say two thank you’s: firstly to the jury and secondly to our clients for their trust.
RANKINGS: ACHTUNG! GOES FURTHER
2015 was a good year: our fee revenues increased by 18.6%. Our teams, our clients, who put their trust in us, and new clients such as Acer, Airbnb, Intel, and Bonduelle, have made this possible for us. We are very proud of this. And we say: thank you!
The nice side effect: achtung! has jumped from 10th to 8th place in the PR Journal revenue ranking of 136 agencies. And in the HORIZONT rankings for owner-managed advertising agencies, we rose from 24th place to 16th place. Prior to that, we were very pleased to make it to 2nd place in the PR creative rankings – as one of the agencies in Germany that has received the most awards.
The rankings were as follows:
EUROPEAN CORPORATE EXCELLENCE AWARD FOR ACHTUNG!
We are pleased and proud to receive this award! achtung!’s corporate vision has now led to it being chosen as the “Best Communication Agency Germany.” The jury uses the “European Corporate Excellence Award" to honor companies who show a high level of commitment to clients, create regular innovations and play a leading and driving role in the relevant market.
Our CEO Mirko: “We are really happy about this award because it confirms that we are on our way. We want to be an inspiring powerhouse, which clients, talent, and partners are happy to plug into.”
OUR NEW CCO HANS ALBERS HAS ARRIVED
Welcome on board, Hans! But he’s not getting to work right away. Like every new arrival, he will be completing an induction week with all of the teams, consultancy, and the LAB to get to know them better.
The 57-year old was most recently General Manager for Design at Jung von Matt/365 and prior to that worked as CCO at both Fischer-Appelt and DDB Tribal in Hamburg.
From waffles to "Franzbrötchen"
We’d like to welcome Roxane, our international intern from Brussels who joins us for the next six months. Roxane is Belgian, has completed a Bachelor degree in Communication and has now started a Master’s degree in “Marketing & Commercial Communication” in Brussels.
“It’s very nice here, everyone is so welcoming! I get to meet a lot of different teams and departments. People really take the time to show me everything and explain more about the business. I feel incredibly fortunate – not all of my other friends doing internships have the same opportunities,” she told us after her first few days at achtung!.
achtung! is actively involved in a pan-European internship programme at more than forty universities, for example in Finland, Norway, Sweden, Denmark, the Netherlands and Belgium.
Support for the Corporate & Crisis Communication Team
Since the start of the year, Julian Wörner and Karl Stubbe have been providing support to the areas tackling Task Force Issue Management, Crisis Prevention, and Crisis & Change Communication. Previously, Julian and Karl both worked at Burson-Marsteller in Frankfurt for companies from the financial, automotive, energy and service industries.
“We’re excited about teaming our expertise with the creativity and innovation achtung! is renowned for. We want to see top quality from the initial idea right through to pan-disciplinarian implementation,” Julian explains. “This applies in particular to crisis prevention and crisis management. Growing levels of digital revolt are challenging companies and demand extremely quick reaction times.”
Welcome aboard, guys!
achtung! expands its service portfolio with new products for its customers
Just in time to get prepared for 2016, LAB is all set to open its brand spanking new tool box! Our experts at the heart of achtung! have developed a range of new support tools that customers can now access. The focus is on practical workshops (“Speed Dating”), basic analyses (“Quick Checks”) and concrete consulting support in the form of new applications (“Smart Solution Tools”). Sound interesting? Visit achtung.de/eng/services or drop us a mail at firstname.lastname@example.org for more information.
INSPIRING IDEAS FOR THE TOM TAILOR GROUP
achtung! are delighted to welcome the TOM TAILOR GROUP as a new client. We are now supporting the brands TOM TAILOR and BONITA with their social media channels, the planning and production of exciting online content, as well as community management. To grab users’ attention and stand out from the crowd, we’re using some innovative, new collages with moving imagery. “The ideas achtung! has about visuals, imagery and themes, plus their trail-blazing concepts convinced us they were right for the job. Today, more than ever, brands like ours need to inspire people, so we’re thrilled to have achtung! as our partner,” said Harriet Weiler, Head of Marketing at the TOM TAILOR GROUP. Visit the TOM TAILOR and BONITA facebook pages here.
TIGHTS, BED SHEETS & THE WEB OF THINGS
Exclusively for webmag LEAD Digital, our Head of Digital & Innovation Britta Heer discussed how the “Internet of Things” is set to change the landscape of marketing forever. Britta believes there’s a massive shake-up in store for agencies too. Laddered tights and silk sheets are just two of the things she touches on. Read the article here.
DIGITAL COMMUNICATION AWARD FOR ACHTUNG!
Brilliant entries from all over Europe, an incredibly tough jury, a shortlist of the crème de la crème – and yet we still pulled it off. This year, achtung! picked up a Digital Communication Award in the prestigious “Public Affairs” category. Wowzers. We’re really proud of this one. Nice work Nora and Sofia!
SHORTLISTED FOR AN EFFIE
Our Planning Team are buzzing at the moment. For the first time ever, achtung! has been shortlisted for an Effie Award for our “Save Fehmarn!” project. With the majority of awards celebrating creativity, the prominent Effie jury of senior industry executives examines ROI and efficiency instead – one reason customers are often more impressed by this accolade than others.
And we’re way more excited than our Strategy Team believes!
PR KLAPPE AWARD – GOOOOOAL!
We are absolutely delighted to announce that achtung! picked up a PR KLAPPE award for our “McCain Fries Final” campaign. Using fries, potato croquettes, ketchup and mayonnaise, we created a real-time visual commentary for the FIFA World Cup 2014. Within seconds, the videos and images were shared on Facebook for our customer McCain. And they spread like wildfire! Campaign reach was an impressive 20 million with an interaction rate of 20%. Watch the case film here.
“Attentive Eyes”, our campaign for the airline SWISS, was also nominated. Although we didn’t pick up an accolade for this one, we’re still proud of our work. Watch the case film here.