Hi, Düsseldorf – this is achtung! Mary – the youngest, highly-talented brand daughter of our agency group, in the far west of the Republic. It’s also the first achtung! agency that was conceived from the start to suit our typical networking of earned, paid and owned media.
The founder and managing director of achtung! Mary is Babette Kemper. Essentially, she was already cut from the same cloth as achtung! before the two sides ever knew each other: In recent years as a manager, Babette has increasingly combined her immutable PR DNA and her belief in the powerful idea with her substantial marketing expertise – most recently with the Ogilvy Group. Because she was already convinced long before that PR, marketing, and creativity need each other to reach a new level of effectiveness.
When achtung! and Babette met it was a match made in heaven. Around the end of 2018, the two finally joined forces and put together an excellent team that is bringing the convergent, ideas-driven achtung! approach to the Rhine – in compact form but with the same powerful punch. As the accounts won in the first weeks of business show: We can all expect extraordinary things from achtung! Mary in the years to come.