Following a pitch by achtung! the agency has been selected as the PR and social media agency for the US fit-tech unicorn Peloton for its brand launch in its first foreign language market. The agency will provide communications support for Peloton’s expansion into Germany. With a global membership currently exceeding 1.4 million,Peloton already enjoysenormous success in the USA, Canada and the UK. achtung! has thus teamed up with one of the most promising fitness brands in the world.

Peloton has chosen achtung! as its PR and social media agency for the launch of its home exercise bikes. Teams from both companies are currently working on the rollout of a tactical communications concept. All actions will focus on the product experience for representatives of the lifestyle, fitness and business media and for influencers and opinion leaders. achtung! is also advising Peloton on all strategic communications issues in the German market. Kolle Rebbe will be the creative lead agency in Germany.

Peloton is the New York fitness success story. Its core product is the cardio bike, which combines hi-tech cardio with state-of-the-art design, providing users with a premium workout. A huge variety of courses are broadcast via a fixed screen. The courses are streamed live from production studios in New York and London and then made available in a media library. The concept allows anyone to achieve their own personal fitness goal – at home and at any time. Top trainers, a vibrant community, infectious playlists and all the metrics the user needs for their own performance make Peloton a unique offering.

“With a unique product, first-class service and a game-changing overall experience, Peloton has completely reinvented fitness for the home. Supporting such a brand with its launch in Germany is a tremendously exciting opportunity”, says Philipp Strüver, Account Director with achtung!“Our brand has any number of great stories to tell. With achtung!, we are delighted to have found an experienced partner to continue our success story here in Germany, the largest fitness market in Europe”, says Kevin Cornils, Managing Director International at Peloton.