Innovative Augmented Reality installation at Cologne Zoo draws attention to the extinction of species.

THE TASK
Every day, up to 100 animal species become extinct on earth. This is not only dramatic, but also has far-reaching consequences. Zoos contribute to saving animals from extinction thanks to their function as an ark. These projects are in need of financial and social support so that species conservationists can continue their work and prevent species from becoming extinct.

THE IDEA
Snapchat and the Cologne Zoo therefore decided to join forces and use Augmented Reality (AR) to draw attention to the worldwide extinction of species. From October 17 to 28, 2019, visitors to the Cologne Zoo were able to experience endangered animals as 3D animations via Snapchat on their smartphones. The joint project was intended to high-light the vital work zoos do through their commitment to environmental education, research and species protection. The Cologne Zoo and Snapchat are collecting donations for current species protection projects as part of their joint campaign to ensure that animals in the wild will not only be seen as virtual projections in the future.

THE RESULT
We strongly supported Snap with its media relations work on this project. A total of 270 media articles were generated in German daily media with a total advertising equivalent value of EUR 1.5 million.h this project in press and media work. All in all 270 media reports in German daily media with a media worth of 1,5 Mio Euro were generated.