Germany´s First Sneakers Art Gallery
The sneakers market is huge and eBay wants to get involved. The problem is that sneaker enthusiasts tend to buy from niche stores. For them,
sneakers are pieces of art. So eBay made two top influencers into curators. The idea: Germany’s First Sneakers Art Gallery. The sneakers
were presented in the same way as valuable art and sneakers fans became art collectors. It was a great success!