Five PR Report Awards for the Achtung! family
The Achtung! family wins five 2023 PR Report Awards
“Sun Warning Flag” for Deutsche Krebshilfe, together with HeimatTBWA\, wins three PR Report Awards
The case was honoured with the Campaign of the Year award – in the categories “Healthcare” and “Creative and Innovative Communication”.
On account of global warming, the number of the Earth’s sunny days is increasing every year. More sunshine means higher UV radiation, which can cause life-threatening skin cancer. Data shows that every year, hundreds of thousands of people worldwide drown to death. But eight times more die from skin cancer – caused by the sun and its UV rays.
This is why Deutsche Krebshilfe asked HeimatTBWA\ and Achtung! to develop an idea that sensitises people to the topic and makes a long-lasting impact.
The beach features warning flags for all kinds of dangers. A red flag means: high risk – swimming not allowed. A yellow flag means: slight risk – swimming is dangerous. But there is no flag for UV radiation, which poses the highest risk of all. For this reason, we developed and launched the world’s first Sun Warning Flag: a warning for every beachgoer.
The Sun Warning Flag is hoisted when the UV radiation reaches a critical level. The aura shows the colour code of the UV Index, the WHO’s international standard measurement of the strength of sunburn-producing radiation. People can immediately see how dangerous the sun is and change their behaviour accordingly. The new beach warning system has been realised as a joint effort by Deutsche Krebshilfe (German Cancer Aid) together with the Deutsche Lebens-Rettungs-Gesellschaft (German Lifeguard Association, DLRG), the German Federal Office for Radiation Protection, the Arbeitsgemeinschaft Dermatologische Prävention (Dermatological Prevention Working Group, ADP) and many other partners.
The podcast for Bosch “From Know-how to WOW – Deep Dive” wins a PR Report Award
In the category “Podcasts and Co.”, the very short and nerdy tech podcast from Bosch was able to come out on top.
Achtung! Broadcast synthesised the voice of the established Bosch host, Geoff Gustitus, from the podcast channel “From KNOW-HOW to WOW” – and with that, expanded the podcast with a short deep-dive format.
The voice avatar now presents the podcast “From KNOW-HOW to WOW”.
Thanks to the innovative manner of broadcasting, the explicitly nerdy tech format now also has technological depth itself, discussed by Bosch engineers and complemented by experimental sound effects.
“From KNOW-HOW to WOW” started at the end of 2020 and today, has won many awards internationally.
The podcast “Stadtwerke Luchshausen” for LYNCHTECH wins a PR Report Award
A B2B audio drama podcast which can be listened to across all platforms, but that targets decision-makers at public utilities companies in Germany? It’s never been heard of before!
The series’ success may be one of a kind in the B2B segment. “Stadtwerke Luchshausen” is a podcast series in the format of an audio drama – with authentic characters who make it easy for listeners to identify with. The episodes take place in an imaginary public utilities company in Germany, yet the challenges they focus on are real. With this, LYNQTECH is treading an unorthodox path – showing in an entertaining way how their own IT solutions help public utilities companies and pay off. With success: the podcast has resulted in requests and new customers!
And not only that. The podcast won a PR Report Award in the category “Corporate Media – digital”.
This case proves that product placement can be entertaining.
The fictitious story is centred round the charismatic employees of a small public utilities company. Their new CEO Charlotte is tasked with convincing them of the advantages of digitalisation – told perfectly in the style of The Office.
“SneaCAR” – the PR stunt for mobile.de is shortlisted
Since December 2022, customers of mobile.de have been able to order cars online and have them delivered directly to their front door. Just like clothes or shoes. The challenge: mobile.de is not the first to provide such service. And hardly anyone knows about this new mobile.de offer.
So: how can we turn the delivery of the first car into a media sensation anyway?
The idea: “SneaCAR! – Now you buy cars online like you buy a pair of sneakers.” We delivered the first car ordered from mobile.de in a huge shoebox – like sneakers ordered from Zalando and others. The film of the event went viral across all media and the social web. What actually would not have any value as a novelty became a media sensation thanks to this idea. Online films of the event achieved a reach of more than 8 million on social media. The media reporting of it was immense! The reach amounted to an amazing 300 million. OMG! You could also say: We delivered.