Setting the beat of water. Since 1901.
In 2021, Hansgrohe celebrated its 120th anniversary.
Our gift was a new positioning and a multi-channel campaign.
It found a sympathetic ear, in the truest sense of the word. Worldwide. The starting point was the release of “Water Tunes”: an album of music with eight highly emotional songs. What was special was that each song was developed from extraneous noise, which the Hansgrohe developers filtered out of products. Proof of the particular ingenuity and quality of Hansgrohe products.
The launch was accompanied by very extensive press and social media coverage and generated enthusiasm even beyond the usual industry media circles. Even among Hansgrohe employees. In the second step, we therefore made them part of our campaign, which successfully celebrated one thing above all: “Setting the beat of water. Since 1901.”