Achtung! is the new PR agency for De’Longhi
Mission: To produce corporate communication for De’Longhi Germany and brand and product communication for De’Longhi, Kenwood, Braun and nutribullet
Achtung! has pitched for and won the PR account for De’Longhi Germany. We made a successful pitch and are now responsible for the coffee machine and household appliance manufacturer's corporate communication in Germany. Brand and product communication for all four De’Longhi Germany brands is also part of our extensive brief: in addition to De’Longhi itself, these include also Kenwood, nutribullet and the popular traditional brand, Braun.
“We were particularly impressed by the strong brand expertise, the extraordinary creativity and the strategic approach”, explains Andrea Perleth, PR Manager & Temlead PR. “Moreover, the team showed straight away that it can simply think its way into the complex worlds of our four brands and therefore comprehensively represent the umbrella brand of De’Longhi Germany.”
“We are thrilled to have won this important account. De’Longhi is an innovative company in so many respects and home to several attractive brands. We are very proud of our new client and very happy that we were able to impress De’Longhi with our strategy and ideas and also with the seamless integration of various skills and disciplines within our company”, says Mirko Kaminski, owner and CEO of Achtung!.
The Italian De’Longhi Group is a leading supplier of small electrical household appliances. De’Longhi Germany, which is headquartered in Neu-Isenburg near Frankfurt am Main, markets premium brand products by De’Longhi, Kenwood, Braun and nutribullet. As a one-stop shop, it focuses on a four-brand strategy in the German market.