Einhell secures GUINNESS WORLD RECORDS™ title
DONE!!!! 🚀 One battery. One team. One world record.
One battery, more than 300 devices - and a world record! Together for Einhell Germany AG, we impressively demonstrated what the Power X-Change platform can do.
At the headquarters in Landau an der Isar, more than 300 employees formed a chain: a battery moved from hand to hand at breakneck speed, each time powering a different Einhell tool - from cordless screwdrivers to angle grinders.
Under the eyes of an official GUINNESS WORLD RECORDS™ judge, the record for the "most people in a battery relay race" was confirmed.
The jubilation at the end: boundless! 🎉
With this campaign, Einhell is not only demonstrating the performance of its battery platform, but also how brand management works today: Authenticity through tangible performance instead of mere staging. "The currency of 2025 is credibility - not volume," emphasizes Daniel Ritt, company spokesman for Einhell.
Achtung! developed the concept together with Einhell and staged the world record as a holistic communication campaign - from internal activation to PR and social media to employer branding. The claim: One battery. One team. One world record.
Einhell once again underlines its pioneering role in the field of battery-powered tools and garden equipment - and we are delighted to have made this extraordinary success story possible in terms of communication.
