ACHTUNG! IS BUYING LAND AND REFORESTING

As of now we are using 10% of our annual business profits to buy and reforest land previously used for agriculture. We’ve already made a start by buying up three hectares of land in Braak, in the state of Schleswig-Holstein near Hamburg. The land was used for intensive agriculture in the past but now belongs to us. In order to establish the type of mixed woodland that characterised Europe so long ago, we’ll be planting roughly 8,000 birch, beech and oak trees there. Other portions of land will be added gradually, and will also be reforested.

DOING OUR BIT TO PROTECT CLIMATE AND ENVIRONMENT


Mirko Kaminski, our founder and CEO of the achtung! agency group: “Because we want to work together with our clients and team to do more for the environment and to support sustainability, we’ll be spending 10% of our annual business profits to buy land for reforestation. And we’ll continue to do so each and every year.” By reforesting land that was previously used for intensive agriculture, achtung! wants to do its bit to protect the environment and in particular the climate. Thorsten Beckmann, our CFO, is responsible for the initiative: “We do also take standard sustainability measures. But we felt we needed to do more than that. In the years to come we will gradually be expanding the achtung! woodlands together with our clients and our team.”

SUPPORT


Our “achtung! Forest” initiative enjoys high-profile backing. The forestry workers and experts at Wohllebens Waldakademie are supporting our project with their help and advice. Peter Wohlleben: “Reforesting land is an important task. This is because woodland is the key to tackling climate change. Trees have a cooling effect, they absorb carbon dioxide, give out oxygen and lead to more rain, while also protecting biodiversity.”

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