#Campaign #Social Media

RTL2 / FOX – the Walking Dead apocalypse

The Walking Dead - the current seasons of this mega series launches in Germany in fall 2016. RTL II and FOX wow the demanding fan community with a promotion that has never been done before: the first interactive Facebook live game. Two YouTube stars, abandoned in a barren wasteland, surrounded by zombies.

Their fate is streamed live on Facebook. The premiere: the users decide in real time what the two should do by using the Facebook reaction buttons. The success exceeds all expectations.

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#Campaign #PR #Social Media

eBay

Daddy likes fast cars, mummy prefers practical, and the kids just want it to be cosy. eBay resolves the family car feud by building the car families really want.

#PR #Social Media #Collaboration

Snapchat

Snapchat and Cologne Zoo joined forces and used augmented reality (AR) to draw attention to species extinction around the globe.

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