Potential of the AI revolution for communication and marketing
AI is revolutionizing the possibilities in marketing and communication. What are the specific potential uses and best cases, but also the risks?
They provide answers:
Gerald Hensel (superspring) talks about AI-first frameworks beyond the tool hype, Lea Birke Preuß (Achtung! Native) describes editorial processes between automation and responsibility and Daniel Lantelme (Achtung! Native) explains the new rules of the game of digital visibility in times of zero click search. They provide concrete tips and highlight opportunities and challenges.
Despite AI tool hype: advice remains relevant
Gerald Hensel from the AI-first marketing consultancy superspring describes in an interview with Achtung! CEO Mirko Kaminski, superspring describes how it thinks about brand, strategy and AI as a system: with clear roles, standards and approvals.
The "Jägermeister machine" case illustrates how innovation processes can be innovatively designed using AI.
AI can do all sorts of things - but credibility needs people
AI is revolutionizing editorial processes. But how much automation can good content take?
Lea Birke Preuß, editor at Achtung!, talks about new ways of working, ethical standards and why she believes humans must remain the final authority.
Zero Click Search: AI changes the rules of the visibility game
Artificial intelligence is not only changing how we create images and texts. It is also turning the rules of the game for digital visibility upside down.
For PR, content and online marketing, AI relevance is thus becoming a cross-sectional task. Daniel Lantelme, Director Content Marketing at Achtung!, says: "If you want your brand to be reflected in the responses of AI systems in the future, you need to set the right course now.
