Barclaycard repositioning

Task
Barclaycard was one of the first credit card providers. But the market for credit cards has since changed. New fintech and old competitors offer customers an ever increasing plethora of cards and possibilities. The time has come to act!

Idea
We haven’t simply created a campaign. We’ve completely re-envisaged the company, the brand and the product from the ground up. From this point on, Barclaycard is no longer merely a credit card. It’s now ‘GERMANY’S FIRST BUY-NOW-PAY-LATER CARD’.

Result
It’s not just our client who is happy. Barclaycard credit card customers are too. And Barclaycard is notching up large numbers of new contracts. Crucially, coverage in the media has also been overwhelmingly positive. And all that with just one card!