Achtung! sweeps the board at the German PR Awards 2026

On May 27, we had seven reasons to celebrate at Berlin’s Wintergarten Varieté. We won seven awards at the 2026 German PR Awards for remarkable work that we’re truly proud of.

One of the highlights: Rügenwalder Mühle. Our campaign “For a Language Everyone Can Relate To” impressed the jury in three categories. We won bronze in Issues Management & Crisis Communication, silver in Agenda Setting & Agenda Cutting, and gold in Public Affairs. What began as an idea—to place a brand at the center of a social debate and take a clear stand there—became one of the most award-winning campaigns of the evening.

For Einhell, we were able to demonstrate how to turn a technical product into a story that captivates people—and just how powerful and important “Storydoing” can be for both external and internal communication, especially right now. The reward: a bronze award in the Sales-Oriented Communication category for “One Battery. One Team. One World Record.”

With VistaPrint, we gave real people and their businesses a platform. “Local Heroes Wanted!” demonstrated just how much impact small stories can have and deservedly won bronze in the Media Relations category.

And then there was the “Monument of Confidence” for DAS HANDWERK. A campaign that makes you feel why craftsmanship is the backbone of this country. Bronze in Employer Branding, silver in Activation & Mobilization—together with CarlNann.

We’d like to thank all our clients who make bold communication possible. And to all the Achtung! teams who bring it to life.