Rügenwalder Mühle opts for Achtung!
After a multi-stage pitch, Rügenwalder Mühle has awarded its communications budget to our Achtung! Mary after a multi-stage pitch. From now on, the Marys will provide the traditional company with strategic and creative PR support.
Corporate storytelling and integrated brand communication are at the heart of the collaboration. The aim is to position Rügenwalder Mühle as a pioneer, opinion leader and shaper of tomorrow's conscious nutrition.
"Our transformation from a traditional meat and sausage producer to the market leader for plant-based alternatives was a unique success story - now we want to start the next big story together with Achtung! Mary," says Claudia Hauschild, Head of Corporate Communications and Sustainability Management at Rügenwalder Mühle.
Achtung! Mary is also very enthusiastic: "Rügenwalder Mühle is an icon - and at the same time a role model for how transformation can succeed without forgetting one's roots," says Babette Kemper, founder and Managing Director of Achtung! Mary.
Rügenwalder Mühle is considered a pioneer for meat alternatives: Back in 2014, the family business expanded its range to include vegetarian and vegan products - a bold move that shaped the industry. In 2021, the brand achieved more sales with meat alternatives than with meat products for the first time.
With Achtung! Mary, Rügenwalder Mühle is now relying on a partner that combines creative excellence with socially relevant topics.