Achtung! wins pitch for osma’s PR Account
Effective immediately, Achtung! Native is responsible for osma’s external communications. Founded in 1919 and based in Osnabrück, the company is the second-largest mid-sized elevator manufacturer in Germany, with approximately 600 employees and annual revenue of around 100 million euros. Since 2024, osma has focused exclusively on the largest market segment in elevator manufacturing with a newly created product category: residential elevators.
The decision to select Achtung! Native was made following a multi-stage pitch. As part of the brand communication strategy, the PR mandate is to establish the residential elevator category and position osma as its pioneer. Achtung! Native’s mandate includes strategic communications consulting as well as press and media relations for company, brand and products.
“Achtung! won us over with a bold strategic vision and a deep understanding of our industry. Together, we want to show what residential elevators are truly capable of and why the products in this new category are superior to conventional standard elevators in residential buildings,” said Tom Karenfort, Head of Branding + Communication at osma.
“osma is a strong brand with a clear mission: to make housing accessible to everyone. We’re proud to have won osma over with our strategic expertise and our knack for identifying the right topics. We’re very excited to anchor osma’s pioneering story in the minds of the relevant target audiences,” said Mirko Kaminski, CEO of Achtung!.
Achtung!’s Native Account Director Claudia Rienhoff and her team are responsible for the account; with clients such as Hansgrohe, Einhell, Hornbach, and degewo, among others, they bring extensive communications expertise to the housing and construction industries.
About osma
Since 1919, osma (short for Osnabrücker Maschinenbau) GmbH & Co. KG has been helping generations find a home. Now in its fourth generation, this family-owned company—with 600 employees across 12 locations—is the only elevator company to specialize 100% in residential construction. A new category of elevators was developed to meet the specific needs of residential building operators and residents: residential elevators. More robust, more accessible, quieter. The goal is to enable more and more people to live longer in their own homes. Under the leadership of CEO Jens-Albert Schenk, the next generation of residential elevators is now being developed to provide solutions for the challenges of tomorrow’s residential construction.
