More Nutrition: Achtung! wins PR Account for the DACH Region

Effective immediately, Achtung! Native, the in-house agency within the Achtung! Group, is responsible for More Nutrition’s product and brand PR in the DACH region. The Quality Group’s brand stands for smarter everyday nutrition and develops products that combine optimized nutritional value, taste, and hassle-free routines.

The decision to select Achtung! Native was made following a multi-stage pitch. The goal of the collaboration is to further sharpen More Nutrition’s positioning and raise awareness of product innovations and the brand’s identity in relevant media and topic areas. Achtung! Native’s mandate includes strategic communications consulting as well as press and media relations for the brand and its products in Germany, Austria, and Switzerland.

“More Nutrition develops products for people who want to eat mindfully without sacrificing enjoyment or convenience in their daily lives. In Achtung!, we’ve found a partner that understands our ambition, works with strategic clarity, and has a keen sense for relevant brand and product communication. Together, we want to shape the next phase of More Nutrition’s development through our communications,” says Katrin Born, Director of Corporate & Brand Communications at The Quality Group.

“We really put our all into the pitch because we were determined to work with More Nutrition. With its clear positioning, fast pace, and an exceptionally engaged community, the brand has established strong relevance. It’s precisely this combination that inspired us and now motivates us to support More Nutrition with strategic PR. We’re thrilled to have won the account and look forward to working together!” comments Mirko Kaminski, CEO of the Achtung! Group.